But they also wanted to take this opportunity to fix a problem found on every other pellet grill on the market. Grilla Grills spent a lot of time making the AlphaConnect Wifi controller and app easy to use and reliable. Branding What's Unique To Grilla Grills
![silverback grills silverback grills](https://www.heatworks.com.au/files/assets/images/products/m_c872165bdb3ae07defb796056286f656.jpg)
![silverback grills silverback grills](https://photorator.com/photos/thumbs/i-stayed-in-idaho-on-the-farm-of-my-ex-gfs-grandparents-it-was-a-glorious-evening-that-day-not-far---30963.jpg)
This video was also cut into shorter ads for use in paid advertising. The messaging that is heard in this video is echoed throughout all the other videos in the campaign. It's a high-level overview that goes over all the features of the new controller and the Grilla Grills app. The above video is the first video we released. So when Grilla Grills reached out to us to work on a product launch campaign, they stressed they wanted to carry that message throughout the launch. The complete opposite of what pellet grills are supposed to do. Leaving you spending more time managing your grill than cooking. Setup was too complicated, connectivity issues were rampant, and the app was plagued with unnecessary bells and whistles.
![silverback grills silverback grills](https://homedepot.scene7.com/is/image/homedepotcanada/p_1000689166.jpg)
When Grilla Grills starting developing their Wi-Fi controller, they focused on addressing the most common frustrations that other competitors' Wi-Fi boards had. But over the years, Grilla Grills kept hearing feedback from their customers saying, "We love your grills, and we love the controller, we just wish it had Wi-Fi." So, like Grilla Grills always does, they listened to their customers. Originally, Grilla Grills had been against a Wi-Fi controller because of the complications it adds to pellet grilling, which is supposed to be as easy as possible. Wi-Fi pellet grills had existed for some time already before Grilla Grills decided to develop their own controller.